| Autor: |
Paurova, Veronika, Krizanova, Anna, Nadanyiova, Margareta |
| Předmět: |
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| Zdroj: |
Economic & Social Development: Book of Proceedings; Mar2020, p492-498, 7p |
| Abstrakt: |
The current business environment brings many challenges for entrepreneurs. Achieving success and being a successful business in today's competitive world is not easy at all. It is the reason, why businesses must constantly work to improve their competitiveness and competitive position. There are several tools and techniques through which businesses can improve their competitive position and achieve business success. The present is strongly connected with modern technologies in all areas. Online technology and social media marketing are closely related to modern technology, marketing and business success. It is a tool that has been prominent in recent years and is an integral part of the business. The paper focuses on the background of social media marketing and business success. The aim of the paper is to point out the importance of social media marketing as an important tool of business success. The practical part is focused on the analysis of secondary data that highlights the most important social media in 2019. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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