| Autor: |
VISHNUPRIYA, V., LAKSHMINARAYAN, M. T., GANAPATHY, M. S., SHIVARAMU, K. |
| Předmět: |
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| Zdroj: |
Mysore Journal of Agricultural Sciences; Jan-Mar2020, Vol. 54 Issue 1, p74-80, 7p |
| Abstrakt: |
The present study was carried out during 2018-2019 to find out the purchasing pattern of fruits and vegetables by consumers at Raithara santhe of Bengaluru and to find out the strengths, weakness, opportunities and challenges of Yelahanka Raithara santhe. Ninety consumers were selected randomly based on their availability during the investigation. The data was collected using a pre-tested interview schedule. More number of consumers were visiting Raithara santhe during morning (90.00%), weekly once (66.67%) and since more than 24 months (73.34%). A larger number of consumers were visiting Raithara santhe alone (56.67%), purchasing only vegetable (46.67%) and spending more than 300 rupees per visit to Raithara santhe (83.34%). A simple majority of the consumers (53.34%) had not bargained at Raithara santhe while purchasing fruits, vegetables and other items. The research results further revealed that all the consumers perceived the strengths of Raithara santhe as, weights are true to type (100.00%) and Raithara santhe is at good location (100.00%). Non-availability of parking areas was the weakness of Raithara santhe as perceived by all the consumers (100.00%). Cent per cent of the consumers mentioned that installation of electronic weighing machines in all the stalls (100.00%) and installation of electronic price display boards (100.00%) as the opportunities of Raithara santhe as perceived by all the consumers, whereas maintenance of hygiene and cleanliness in Raithara santhe (100.00%) was perceived as the major challenge of Raithara santhe as perceived by all the consumers. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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