| Autor: |
Boudet, Julien, Huang, Jess, Rothschild, Phyllis, Difloe, Ryter von |
| Předmět: |
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| Zdroj: |
McKinsey Insights; 3/5/2020, pN.PAG-N.PAG, 1p, 5 Color Photographs |
| Abstrakt: |
As digital marketing expands consumers' choices, companies are learning to drive customer loyalty - and growth - by pooling data within an ecosystem of brands. To create loyalty programs as dynamic as their consumers, companies need to develop an underlying consumer-loyalty strategy built around a fluid partnership of products, services, and experiences. Of the I Financial Times' i top 25 brands of 2019, more than 40 percent have partnered with at least one other consumer brand to improve the customer experience and drive increased engagement. Finally, ecosystem-centric loyalty will provide hitherto unseen competition to today's retail goliaths, a benefit that will trickle down to the consumer brands and, ultimately, back to the consumer. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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