| Autor: |
Kóródi, Márta, Dávid, Lóránt Dénes |
| Předmět: |
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| Zdroj: |
Journal of Tourism & Services; 2019, Vol. 10 Issue 19, p24-39, 16p |
| Abstrakt: |
In an increasingly competitive market for tourism service providers, it is possible to improve or preserve positions by providing a special, high-experience content assortment. Uniqueness should also be emphasized in order to increase the attractiveness of rural tourism in Hungary. From a professional point of view, the necessity of supplying basic service items (ubiquity) and the special elements (uniqueness) are unquestionable in national rural tourism, but their actual optimal proportion is undetermined. The aim of the research is to investigate the uniqueness of rural tourism products, to identify which ones are the general and the specific elements of supply. The questions of the exploratory research will be answered by analysing a database of registered service providers of FATOSZ (Hungarian National Association of Rural and Agrotourism) based on a set of criteria designed to measure uniqueness. Data from the primary observation were analysed using descriptive statistical methods and contextual analysis. The main findings of the research were related to the experience content, which are closely related to the accommodation, environment and tourists' activity during the stay. Consequently, those rural accommodation providers that have a low experience content offer should either develop their experience base (material conditions) or experience generation activities (e.g. animation). The research confirms that conscious development based on experience management can transform the general offerings into a special, unique offerings that are attractive to tourists. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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