| Autor: |
Kumar, T. Praveen, Soundarapandiyan, K., Priyadarsini, M. Kirupa |
| Předmět: |
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| Zdroj: |
3D: IBA Journal of Management & Leadership; Jan-Jun2020, Vol. 11 Issue 2, p69-79, 11p |
| Abstrakt: |
Corporate social responsibility is one of the responsibility practices for the organization to take care and maintain the good relationship with their stakeholders. The corporate social responsibility includes the organization responsibilities towards their various stakeholders like customers, shareholders, employees, environment and community. In recent years CSR practiser and academicians are making efforts to measure the stake holder perceived level of CSR but it remains unclear how the stakeholder perceiving the CSR activities of the organization. In the current years, the concept of Corporate Social Responsibility (CSR) is spreading globally across sectors especially banking sector in a rapid manner. The banking industry throws up an interesting conundrum. Initiatives like customer education, loan waivers and opening bank accounts in remote areas are touted as community services. The objective of the study is to construct and develop a CSR activities measurement scale for banking industry. In this study the chosen target population was both public sector banks and private sector banks in India doing their corporate social responsibility activities. The banks chosen for the study is based on their CSR Rating and CSR spending in the last 3 years (NGO Box Report). The primary data was collected from bank employees by using structured questionnaire through personal survey. The development of the scale is based on the three stage technique proposed by Churchill (1979). Through literature review the items for the CSR scale were formulated. Using these items survey was conducted in banking industry. The confirmatory factor analysis was carried out to test the reliability and validity of the scale and it found to be acceptable. The model fit was tested by using Structural equation modelling (SEM) technique and the result of the model providing the strong evidence to support the hypothesis. This study provides insights to the banks in measuring their perceive level CSR activities carried out by them. A practical contribution of this study is to increase CSR awareness level in the banking industry. This study is to encourage paying more attention to the dimension of the CSR that may help in understanding the CSR activities of bank. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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