| Autor: |
Pal, Avinash Singh, Uikey, Seema, Pandey, Srishti, Raj, Vishakha Rajurkar |
| Předmět: |
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| Zdroj: |
Amity Journal of Media & Communications Studies (AJMCS); Jul-Dec2017, Vol. 7 Issue 2, p57-66, 10p |
| Abstrakt: |
The ideas, customs and social behaviour of a particular people or a society can be explained as 'Culture'. The Indian culture is worldwide famous for its richness. In this study researchers focused on the cultural communication through an event i.e. Jammu& Kashmir Mahotsava that held in Bharat Bhawan, Bhopal. Jammu & Kashmir Mahotsava was the event that shows the various aspects of Jammu & Kashmir state, which includes food, dressing, language, music and dance and many more. Uses and gratification theory is applied on this research. The objectives of the study include to study the interest of audience, audience's source of information, type of audience with respect to the activity & passivity and also to study the effectiveness of cultural communication through events. The planned sample framework was 160 but the researcher got back 140 questionnaires. The questionnaire has 13 questions where 12 were closed-ended and one last question was open ended. Including the demographic questions, there were 19 questions in total. In the end researchers concluded that respondents get maximum information from newspapers and they love to attend all these events but their regularity is not high and in the end responded wanted some more facilities. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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