| Abstrakt: |
This article examines elements of significance pertaining to academic Visual Identity (VI), focusing on icons and logos, which serve as visual symbols aimed at brand differentiation. Through presenting foundational information about organizational visual identity commonly utilized in higher education settings, this work focuses on design elements impacting academic logos including iconic representation, picture superiority, simplicity, color, cognitive load, exposure effect, recognition vs. recall, consistency, and the paradox of choice. These elements provide a framework applying theory to practice, such as when schools are considering a redesign based on internal desires or external requirements. [ABSTRACT FROM AUTHOR] |
