| Autor: |
Bo-Anderson, Melén, C.-O. |
| Předmět: |
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| Zdroj: |
Acta Sociologica (Taylor & Francis Ltd); 1959, Vol. 4 Issue 2, p20-34, 15p |
| Abstrakt: |
This article focuses on the question of how the mass media's influence is brought about on people's attitudes and action. A reasonable point of departure in the discussion is the assumption that public opinion never arises spontaneously, but is invariably formed through a social process. The present article analyses data on informal political communication in two communities of central Sweden. The investigations were prepared on the basis of P. Lazarsfeld's two-step hypothesis. The results show that on the whole, political communication is more intense in Kolsva than in Västerås. The voters' contacts with politically active individuals are closer in Kolsva than in Västerås, and the same is true of informal political discussion in places of work and in other primary groups. The Kolsva voters are more loyal to their political parties than are the Västerås voters. The Social-Democratic majority party has a stronger position in Kolsva than in Västerås. Researchers consider their data a confirmation of Lazarsfeld's theory concerning the important part played informal communication in "public opinion formation." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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