Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions.
| Autor: | Singh, Parvinder Pal, Chahal, Harpreet Singh |
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| Zdroj: | Management & Labour Studies (0258-042X); Feb2020, Vol. 45 Issue 1, p118-141, 24p |
| Databáze: | Complementary Index |
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