| Autor: |
Chavez, Tom, O’Hara, Chris, Vaidya, Vivek |
| Předmět: |
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| Zdroj: |
Data Driven: Harnessing Data & AI to Reinvent Customer Engagement; 1/10/2020, p1-6, 6p |
| Abstrakt: |
In Data Driven, three Salesforce marketing experts explain how data can transform your company. Tom Chavez, Chris O’Hara, and Vivek Vaidya describe how universal connectivity is giving companies valuable customer engagement opportunities. All the data flowing into your organization can help you develop better customer experiences, customized marketing strategies, and improved products. By using the insight and best practices presented in the book, you can create data-driven strategies that deliver the right experiences to the right people at the right time. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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