| Autor: |
Kirmani, Shazeeye, Gupta, Bhavana, Vansover, Hagit, Arellano, John Glen, Zhiya Zhu |
| Předmět: |
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| Zdroj: |
Journal of Usability Studies; Nov2019, Vol. 15 Issue 1, p23-46, 24p |
| Abstrakt: |
Understanding users is crucial to designing delightful experiences for them. This paper provides a case study on how we gained a better understanding of our users before we redesigned Quotient's (formerly Coupons Inc.) user experience. Before identifying personas at Quotient (www.coupons.com), we never truly explored the behaviors and needs of our consumers other than assuming that she is a busy mom trying to save on her groceries with coupons. This case study shows the approach in determining three personas for our "couponers": budget, high value, and convenience. We also have examples of how these personas influenced the overall user experience and how the personas were communicated to and shared with employees at Quotient. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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