| Abstrakt: |
Virtually all tourism experts concur that there is no region in Ukraine that could boast a diversity of grape varieties to match that of the Ukrainian Transcarpathia. The unique terrain with a special climate that has evolved there is unique in the country. Mineral springs, rapid rivers, mountain ranges, and rare flora and fauna species represent only a handful of the region's riches. The geography of the Ukrainian Transcarpathia is also unique in that it borders four countries simultaneously, which also contributes to the region's economic and tourist development prospects. The growth of tourist traffic in the Ukrainian Transcarpathia in recent years has generated demand for local foodstuffs, including wine. It is safe to say that tourism has a direct impact on the development of the wine industry and supports the renewal of the cultural and culinary traditions of specific areas. This is especially true of the five administrative districts of Transcarpathian Region: Berehove, Irshava, Mukachevo, Vynohradiv, and Uzhhorod, where small commodity producers are predominant. These areas are pushing for the development of the local economy, and their goal is the preservation of the local traditions and culture associated with wine production rather than competition on a global scale. In this research, the authors offer a comprehensive review of geographical, tourist and recreational, industrial and economic conditions affecting the social and economic situation in Ukrainian Transcarpathia with a focus on the development of wine tourism (enotourism) to provide an evaluation of the potential of wine tourism in specific destinations and a rationale for the modalities of its effective operation. The authors propose a breakdown of enotourism market into segments and identify factors that encourage or discourage the participants of the tourist traffic to visit wine tourism operators. [ABSTRACT FROM AUTHOR] |
