| Abstrakt: |
For organizations in high-tech industries that are characterized by short life cycles of products and technologies, high speed cloning of innovations by other players, and blurred boundaries of markets, a conceptual model of management based on the differentiation of classical and intelligent control subsystems was proposed. This division of control subsystems due to their contribution to the creation of competitive advantage: classical management subsystems provide competitive advantages of a low order, but intelligent subsystems -- the advantages of a high order. The letter will cover: strategic understanding of stakeholders' expectations in a turbulent environment; industrial, organizational, managerial know-how, etc., that provide better control over business processes, collective learning, information and communication processes; the system of interaction with stakeholders; innovative activity. A source of competitive advantage is a high order intellectual capital. Accordingly, the proposed model of evaluating the effectiveness of the management system of the organization through the assessment on the principles of benchmarking the level of competitive advantages provided as components of intellectual capital (market, structural, human) and control sub-systems. For example, mobile operators demonstrated the results of applying the proposed tools -- a competitive profile of OJSC "MTS" and OJSC "MegaFon" is formed, as well as the competitive profile of the industry in general (based on the data of 2012). It was demonstrated that classical management subsystems for this market (marketing; financial; social; industrial technology; logistics; subsystem of business units; subsystem of HR management; subsystem of internal corporate information and communication networks; portfolio subsystem) reproduce a competitive profile of industry in general and only intelligent subsystems create some advantages. This situation is due to the relatively close value of the levels of development of intellectual capital (only JSC "MTS" demonstrates a higher level of human capital development due to the advantages its motivational system). [ABSTRACT FROM AUTHOR] |
