| Abstrakt: |
WITHOUT ANYONE REALLY NOTICING, IT SEEMS, the single-person household has become a significant demographic, accounting for 28% of all households-35 million homes-in the United States. The company is now developing products for its 50 markets in 22 states that are salable to all aspects of the market segment, from unmarried millennials to widowed baby boomers, through a series of charrettes with architects and planners as well as interactive social media campaigns that allow Toll Brothers divisions to directly ask buyers what they want. Ashton Woods designs flexible spaces so single buyers can "come in and project what they want onto them-it could be a house for a blended family or they've got a bunch of friends who visit every quarter". As with any buyer, single buyers want to find products that meet their needs, Kallos adds. [Extracted from the article] |
