| Autor: |
Groher, Wolfgang, Rademacher, Friedrich-Wilhelm, Csillaghy, André |
| Předmět: |
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| Zdroj: |
Proceedings of ISPIM Conferences; 2019, p1-12, 12p |
| Abstrakt: |
Dynamics and speed in corporate environment have increased. In the front-end of innovation firms are challenged to evaluate growing amounts of information within shorter time to stay competitive. Either they spend significant time on structured data analysis – at the risk of delayed market launch – or they follow their intuition – at the risk of not meeting market trends. Innovation search fields assist in environmental scanning and lay the foundation for deciding which opportunities to pursue. A novel data sciencebased approach, specifically designed for innovation search fields, is being introduced. The approach includes market-, technology- and firm-related criteria and has proofed to increase quality and speed of decision-making. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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