| Autor: |
FELICIANO, KRISTINA, STANLEY, T. L., Kulp, Patrick, Smiley, Minda, Wodinsky, Shoshana, Zanger, Doug, Alcántara, Ann-Marie, Pearl, Diana, Oster, Erik, Lacy, Lisa, Barwick, Ryan, Sutton, Kelsey, Jerde, Sara, Lynch, Jason, Cohen, David, Shields, Ronan |
| Předmět: |
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| Zdroj: |
Adweek; 11/25/2019, Vol. 60 Issue 30, p14-41, 20p, 48 Color Photographs, 4 Black and White Photographs |
| Abstrakt: |
Staying ahead of the curve as a major company has never been easy, but the pace of change these days is downright breathtaking, and the stakes have never seemed higher. As the head of marketing for a company as wide-ranging as Adobe, Lewnes has spearheaded everything from creative-suite partnerships with Billie Eilish (an art contest for a chance to meet the singer) and a trailer-remix challenge tied to the latest Terminator movie to esoteric, business-to-business promotions of enterprise tools and AI-powered marketing software. Miller joined Shopify in 2011, previously serving as the firm's CMO and vp of marketing, where he was part of the team to bring the company public in 2015, as well as growing Shopify's merchant base from 15,000 to more than 600,000 from 2011 to 2018. Leading the charge as AT&T's advertising and analytics unit takes on a bigger role within the company, McDonald launched Xandr's first upfront event this year (called XandrFront) and oversaw the initiative to rebrand the company's demand-side platform (Xandr Invest) and its supply-side platform (Xandr Monetize). [Extracted from the article] |
| Databáze: |
Complementary Index |
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