| Abstrakt: |
Despite a professed openness to such concerns from the time of the 1970 National Conference on Rhetoric, subsequent work had been largely ad hoc, appearing primarily in academic journals.[1] I Image Politics i provided a significant book-length study to bring each of these three interests to bear on the others in a theoretical and critically nuanced account of a practice of visual public address. Whereas I Image Politics i , like most work in communication studies in the US, was focused on US media and politics, it obviously had a global orientation. Even so, another defining feature of the radical political activism featured in I Image Politics i is that it focuses on confrontations with corporate power (rather than state institutions); unless you have an irrational hope about market solutions, that can be a long, uphill slog. As W.J.T. Mitchell, Rita Felski, and others - including DeLuca in his most recent work - argue, both intellectual and ideological values now require that we recognize how the critical/cultural paradigm is becoming conventional, routinized, self-limiting, and otherwise too formulaic for media studies.[20] The core commitments of I Image Politics i and many of its concepts and claims must, of course, be maintained; we think there is little risk of that not happening. [Extracted from the article] |
