| Autor: |
Ashfaq, Ayesha, Shami, Savera, Ijaz, Saba |
| Předmět: |
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| Zdroj: |
Pakistan Vision; 2019, Vol. 20 Issue 2, p151-174, 24p |
| Abstrakt: |
This paper is an attempt to study the relationship between signs used in the promotional ads and their connotation differences on the basis of age and gender factor. The rudimentary goal of the study is to analyze the main theme that is depicted by the Allied school and The Educators advertisements by employing images and objects. This study also examines the effects that these advertisement produce on the males and females of Wazirabad by conducting experimental studies. The respondents of experimental studies comprise of equal ratio of males and females with 6 recently metric pass students and 2 pair of parents. According to the findings, Allied school focused on the facilities while Educators focused on theme based on the availability of its campuses. Allied school takes realistic approach while The Educators advertisement goes for the emotional appeal. The experimental result designates that females like the emotional theme while males are attracted towards realistic theme. It is also examined from the findings that Educators' advertisement has ability to influence the admission choice as compared to the Allied school advertisement. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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