Alternative proteins: The race for market share is on.

Autor: Bashi, Zafer, McCullough, Ryan, Ong, Liane, Ramirez, Miguel
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Zdroj: McKinsey Insights; 8/16/2019, pN.PAG-N.PAG, 1p, 6 Color Photographs
Abstrakt: Highlights from the article: Plant-based food (the largest source of alternative protein) sales rose 17 percent in 2018[3] and the use of alternative protein as a food ingredient in consumer products is predicted to continue growing. US residents, for example, consume almost twice the amount of beef protein compared with the global average.[9] It is therefore likely that traditional protein consumption in the United States will continue to be robust and may include both conventional and alternative-protein products. In general, pea protein and cultured meat show the most promise for market growth over the coming five to ten years, and plants are expected to be the largest source of alternative protein due to their limited environmental impact and healthy perception by customers. Pea protein is expected to lead the alternative-protein market in the short and medium term, though the product does face certain challenges.
Databáze: Complementary Index
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