| Abstrakt: |
The serious non-fiction paperback was one of the principal vehicles for the distribution of expert knowledge in the mid 20th century. This paper examines the market for serious non-fiction in both the US and the UK between the 1930s and the 1960s, by looking at the market leaders in the two countries, Pelican and Mentor Books, published by Penguin and New American Library respectively. It argues that novel modes of distribution and acts of selection by authors, publishers and readers constituted a process of the co-production of knowledge that problematizes views of mid-century expertise as expressions of governmentality. Different patterns of distribution and market demand in the two countries shed further light on who read, what they read and for what purpose. [ABSTRACT FROM AUTHOR] |
