| Abstrakt: |
Major objective of the study are to analyze the trends of domestic research on pure play internet banks and to propose the future research directions of the ares. To achieve the objectives, this study first summarize the basic concepts and current status of pure play internet banks, establish analysis criteria, and analyze 56 papers based on the criteria. Major research results and future research directions are summarized as follows: non-empirical research should utilize mathematical/conceptual model rather than opinion/guidance, and empirical research should employ secondary data analysis method; in case of the individual level analysis, research on the bank personnel, and on use/outcome of customers should be performed; more organizational level studies should be performed; and in case of societal level research, impact of the pure play internet banks should be analyzed in depth. [ABSTRACT FROM AUTHOR] |
