| Autor: |
Mikhailovna, Mukhina Maria, Fedorovich, Nikishin Alexander, Viktorovna, Pankina Tatiana |
| Předmět: |
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| Zdroj: |
European Science Review; Nov/Dec2015, Issue 11/12, p220-221, 2p |
| Abstrakt: |
Current online shopping is characterized by a high degree of competition. On the other hand, the specificity of distance selling in which the buyer does not have the ability to interact directly with the seller increases the possibility of unfair trade from the online store. In this situation, the image of an Internet store becomes one of the factors in consumer choice. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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