| Autor: |
Rais, Burhanudin, Widodo, Pratomo |
| Předmět: |
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| Zdroj: |
LiNGUA; jun2019, Vol. 14 Issue 1, p161-168, 8p |
| Abstrakt: |
This study aims to analyze the semantic features in fraudulent ads on Facebook. This study is conducted by using two kinds of advertisement found on Facebook. The words, sentences, or phrases to convince the customers were analyzed by following Leech's theory of meaning (1981). The result showed that the first type of advertisement is emphasized more on the affective and social meaning, where the seller leads the customers' opinion that the seller is a good or trusted person. Moreover, the seller uses phrases that include conceptual meaning to explain the condition or specification of the cellphone in detail. In the second type of advertisement, the element emphasized by the seller is thematic meaning by referring to the emphasis of the word used in the advertisement. Moreover, the result for the identification of fraudulent ads in this study is still dominated by the usual way, such as by looking at the price offered. However, the results of this study can also be used as a consideration in identifying fraudulent ads. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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