Reinforcing marketing performance in the framework of the structural dimensions of petroleum organizations: An Exploratory Study of Sample Workers in The Petroleum Products Distribution Company in Kirkuk Governorate.

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Zdroj: Al-Anbar University Journal of Economic & Administration Sciences; 2018, Vol. 10 Issue 23, p98-121, 24p
Abstrakt: and valid for statistical analysis (77) The data was reached with a set of results, the most important of which are: 1- The results of the statistical analysis showed a significant correlation between the structural dimensions and the marketing performance at the macro and micro level, which shows the correlation between the marketing performance of the surveyed company and specifically the distribution component and the structural dimensions adopted in the design and formulation of its organizational structure. 2- Invest the positive effects of the structural dimensions and their implications in the marketing performance of the company investigated in a way that gives the best picture can be planted in the mind of the customer benefiting from its activities and marketing operations. 3- Adopting the modern technical by the Organization and benefiting from it in communicating with all parties related to its operations and marketing activities. 4- It is necessary that the company cares about its customers of different types and requirements, because they are the reason for their existence and the source of their revenues. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index