| Autor: |
Hamel, Gary, Sampler, Jeff, Llosa, Patty de, Hodges, Jane, Costa, Len A. |
| Předmět: |
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| Zdroj: |
Fortune; 12/7/1998, Vol. 138 Issue 11, p80-92, 8p, 4 Color Photographs |
| Abstrakt: |
Considers how the Internet will change the relationship between consumers and producers. Changes in retailing from the 1950s to the 1990s; Rate of Internet revenue growth; Impact on consumers expectations about convenience, speed, comparability, price and service; Inversion of the traditional logic of advertising; Declining importance of geography; Efficiency of Internet shopping; What it will take for businesses to succeed online. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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