The Role of Attitude toward the Parent Brand, Brand Extension Evaluation, and Social Proof Message in Consumer's Attitude toward Brand Extension and Purchase Intention of IT Products.
| Autor: | Park, Jaeseung, Cheon, Hongsik |
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| Zdroj: | ACM International Conference Proceeding Series; 2/25/2019, p79-82, 4p |
| Databáze: | Complementary Index |
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