| Autor: |
Attar, Muhammad, Weheba, Gamal |
| Předmět: |
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| Zdroj: |
Journal of Management & Engineering Integration; Winter2016, Vol. 9 Issue 2, p62-70, 9p |
| Abstrakt: |
Multidimensional Scaling (MDS) and Cluster Analysis have great value in qualitative research. They allow for effective integration between team processes and statistical techniques. MDS enables researchers to cluster customer comments and merge data structures, in aims of tracking themes. It is one of the most useful techniques for analyzing customer feedback to determine their requirements. This paper represents an MDS-based framework for discovering new customer requirements. An example is used to illustrate the steps involved and guide future applications. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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