A comparative analysis of two concept evaluation methods for new product development projects.
| Autor: | Pascale, Steven, Carland, James W., Carland, JoAnn C. |
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| Zdroj: | Project Management Journal; Dec1997, Vol. 28 Issue 4, p47, 6p, 3 Black and White Photographs |
| Abstrakt: | Examines two different concept evaluation techniques in pursuit of new product development projects. Discussion of the strengths and weaknesses of the evaluation methodologies; Influence of differences in perception on innovative concept evaluation and selection. |
| Databáze: | Complementary Index |
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