| Abstrakt: |
First known as an organizer of the 1968 East LA walkouts, Moctesuma Esparza has spent a fifty-year career in the film industry engaging in various types of activism to change the representations and treatment of Latina/os. This article traces his life before and during the Chicano movement (1950s–1970s), the development of Chicano and Latino cinema (1980s–1990s), and the increasing visibility of Latina/o entrepreneurs (1990s–2000s). In addition to offering a historical account of Esparza's political involvement, this essay contributes to the emerging scholarship on Latina/o entrepreneurs by focusing on Esparza as an entrepreneur in the cultural sector, one whose trajectory offers us a window into wider cultural and economic phenomena. Esparza's endeavors illuminate the mainstreaming of Chicano politics, and his experiences also offer us an entryway into understanding the discourse of Latino entrepreneurship as a political and cultural tactic and in relation to neoliberalism. [ABSTRACT FROM AUTHOR] |
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