Employees As Advertisers: On the Effects of Internal Advertising Using a Flexible Online Brand Center Platform.

Autor:	Selvam, Rejina M., Lelis, Catarina
Předmět:	BRANDING (Marketing) COMMUNICATION in management ADVERTISERS BRAND awareness BRAND integration CONSUMER expertise
Zdroj:	Trípodos; 2018, Issue 43, p119-133, 15p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu