LEVERAGING SOCIAL MEDIA METRICS IN IMPROVING SOCIAL MEDIA PERFORMANCES THROUGH ORGANIC REACH: A DATA MINING APPROACH.
| Autor: | JEN-PENG HUANG, DEPARI, GENESIS SEMBIRING, RIORINI, SRI VANDAYULI, PAI-CHOU WANG |
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| Zdroj: | Review of Economic & Business Studies; Dec2018, Vol. 11 Issue 2, p33-48, 16p |
| Databáze: | Complementary Index |
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