| Abstrakt: |
The modern media community becomes a platform for detecting transformational processes in the mental picture of the world. One of the factors in the analysis and monitoring of these changes is a linguistic mediaperson, its actual state and aspects of formation. Depending on the kind of discursive practices types of a language mediaperson could be classified as an elite language person (publicists in high-quality journals), a neutral language person (citizen journalists, bloggers) and mass linguistic identity (authors, commentators social networking and other sites of forum-type). The requirement to meet the information and cultural needs of the media community suggests the existence of a high standard mediality, in the formation of which media text plays an important role. We can distinguish the main linguistic and meta-linguistic factors of the formation of the high standard mediality: meaningful practices and codes; a special rhetorical strategy; overcoming of invectiveness; creative processes as the implementation of linguistic-creative needs. [ABSTRACT FROM AUTHOR] |
