Adoption of E-banking Services in South Tangerang Using Technology Acceptance Model (TAM) Approach.

Autor: Riantini, Regina Eka, Wandrial, Son
Předmět:
Zdroj: Pertanika Journal of Social Sciences & Humanities; 2018Special Issue, Vol. 26T, p161-171, 11p
Abstrakt: This study is aimed at investigating the characteristics and acceptance of e-banking services in South Tangerang, based on the variables of Technology Acceptance Model (TAM). The aim is to increase the number the users of E-Banking Services in South Tangerang. Data was analysed using SPSS software. The results showed 51% of e-banking users here have used its services between six months and 1.5 years where the frequency of e-banking service usage per week is not less than ten times. About 31% of e-banking users of South Tangerang have made the largest transaction between IDR 1,501,000 - IDR 5,000,000. Since most of the e-banking users in South Tangerang work, 53% of them use the services during the day (08.01 - 15.00). Of all TAM variables, the variables which have the largest path coefficient value is behavioural intention, namely 0.320. It means that this variable has the greatest influence on actual use or adoption of e-banking service in South Tangerang. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index