| Abstrakt: |
Crowdsourcing platforms (CPs) enable innovative organizations also companies, and people to apply new values, innovative solutions which are created for them by the creative crowd members (open innovation providers) on the Internet. Open innovation arises from complex interactions and knowledge based collaboration between individuals, firms-partners of the network and participants of their markets during the implementation of innovation processes, also on the Internet on CPs. Organizing work and connection it with motivation of the crowd by the managers of CPs is the basis of efficient collaboration with open innovation providers and using their willingness, competences, abilities and knowledge during solving challenges, problems, creating innovative solutions, also new products for open innovation seekers on the Internet. The purpose of this paper is to propose the model of organizing work and motivation of the crowd during open innovation development on CPs, and also to conduct the research of existing CPs' websites to verify this model application on the Internet. The paper characterizes an idea of open innovation process on CPs and participation of the crowd members in its execution on the Internet. It determines rules and ways of organizing individual and team, networked work of the crowd members, also describes their collaboration with other users of CPs, that is the platform manager(s) and open innovation seekers. The paper present classification and characteristics of the crowd motivation kinds on CPs. The author proposes the process model of organizing work and motivating the crowd during development of open innovations on CPs and next - describes and analyzes the own research results which were conducted for 44 existing CPs websites in 2018 to verify the proposed model in the economic practice. [ABSTRACT FROM AUTHOR] |
