| Autor: |
Johnston, Nicholas Edward, Jai, Tun-Min (Catherine), Phelan, Kelly Virginia, Velikova, Natalia |
| Předmět: |
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| Zdroj: |
Journal of Foodservice Business Research; 2018, Vol. 21 Issue 6, p659-681, 23p |
| Abstrakt: |
This exploratory study employed the values, attitudes, and behavior (VAB) framework to test Hofstede’s cultural values, state-level ethnocentrism (state brand consumption), and identity (state pride) on intent to support ag-related products in the context of a state operated agricultural marketing program (SOAMP). Results (N = 259) showed collectivism and long term orientation have a positive influence on consumers’ attitudes. State brand consumption was found to be the strongest predictor of intent to purchase local food products, while state pride had a mild level of predictability. Practical implications for food and beverage retailers, hospitality marketers and ag-related government agencies are provided. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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