Abstrakt: |
Urgency of the research. The issue of implementing the functions of consumerism takes an important place in the world and domestic practice of regulating the social and economic relations. Being characterized by a certain specificity as it is lying at the intersection of the planes of the social policy, of the state, oriented to the needs of the people and economy, able to ensure the implementation of these requirements. Target setting. Observing the functions of consumerism can be analytically assessed, taking into account the availability of formal opportunities for the consumer in case of violation of their rights to apply to a particular organization. According to the results of this assessment we can build a consumer strategy of the country, which characterizes the capabilities of consumer protection. Actual scientific researches and issues analysis. Such domestic and foreign scientists as J. Bremond, R. Valeeva, J. Hobson, A. Gorelov, N. Dochynets, P. Drucker, J. Dudley, A. Zheledana, F. Kotler, N. Kudelia, T. Kahal, M. Kazakov, L. Lipych, V. Opryshko, V. Pavlova, L. Rosenberg, J. Hirst, M. Shapoval, A. Shliyka, O. Yazvinska etc. have dedicated their works to the studying of the problems of functioning of consumerism issues. Uninvestigated parts of general matters defining. Despite the significant scientific achievements the analysis of recent publications indicates the need to study scientific approaches to the assess of the impact of consumerism in modern conditions. The research objective. The article is designed to structure methodological approaches to determining the level of performance of the functions of consumerism. The statement of basic materials. The article deals with the peculiarities of performing the functions of consumerism. The research and systematic methodological approach are made in order to determine the level of consumer protection for a specific product or service. The use of the models of multiattributive products to the evaluation process of consumer protection is suggested, which doesn`t provide an assessment of attributes, but as far the consumer is protected using it. The problems and further directions of activation of the Institute of consumerism in the context of the performance of its functions are motivated. Conclusions. The results of the study are the developed measures in order to assess the level of performance of the functions of consumerism in modern market conditions by modifying the model of multiattributive goods. [ABSTRACT FROM AUTHOR] |