| Abstrakt: |
Urgency of the research. In the conditions of a globalized economy and the sharp polarization of the society there is an urgent need for scientific understanding of problems of formation of domestic consumerism, the formation of the valne attitudes of citizens for organizing the structures of protecting their consumer interests. Therefore, the research of the peculiarities of the mechanism of the implementation of the functions of consumerism is relevant, it meets the demands of the theory and practice of modern economy. Target setting. The inherent features of national economic development are associated with the low purchasing power of Ukrainian citizens their lower awareness of their rights as consumers, a steady trend to an increase in violations of those rights and make impossible the effective functioning of consumerism. Actual scientific researches and issues analysis. Such domestic and foreign scientists as J. Bremond, R. Valeeva, J. Hobson, A. Gorelov, N. Dochynets, P. Drucker, J. Dudley, A. Zheledana, F. Kotler, N. Kudelia, T. Kahal, M. Kazakov, L. Lipych, V. Opryshko, V. Pavlova, L. Rosenberg, J. Hirst, M. Shapoval, A. Shliyka, O. Yazvinska etc. have dedicated their works to the studying of consumer protection issues. Uninvestigated parts of general matters defining. Despite significant scientific achievements the analysis of recent publications shows the need to study the principles of consumerism and their implementation in the strategy of the development business. The research objective. The article aims at structuring the directions of the implementation of the principles of consumerism in the strategy of the development of business. The statement of basic materials. Based on the synthesis of the theoretical basis and the content of consumerism the article deals with the ways and approaches to implementing the principles of consumerism in the strategy of the development of business. An expediency of implementing the principles of consumerism in the strategy of business development simultaneously at the strategic, tactical and operational levels of management to gather with the instrumental support of its stages are offered and worked out. Conclusions. The results of the research have developed into measures to enhance the implementation of the principles of consumerism in the strategy of business development on the level of tactical and operational management. [ABSTRACT FROM AUTHOR] |
