Single Discount or Multiple Discounts? Effects of Price Promotion Framing Messages on Online Consumer Purchase Intention.
| Autor: | Yi-Fen Chen, Ruo-Chi Cheng |
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| Zdroj: | International Journal of Technology & Human Interaction; Jan-Mar2019, Vol. 15 Issue 1, p1-14, 14p |
| Databáze: | Complementary Index |
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