| Autor: |
Toohey, Ross, Lotterman, Deborah, Bonetti, Kathleen, Khokhar, Khawar |
| Předmět: |
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| Zdroj: |
Medical Marketing & Media; Jun2017, Vol. 52 Issue 6, p22-22, 1p |
| Abstrakt: |
The article presents most relevant tactics for marketers to communicate the value of specialty drugs. It mentions that the rise of targeted therapies and the theology of personalized medicine have given us an entirely updated way of thinking about audience connection and message delivery. It mentions that growth of specialty therapies requires an evolving value story supported by real world outcomes data. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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