| Autor: |
KRYUKOVA, Elena, KHETAGUROVA, Valeriya, MAKEEVA, Dina, EGOROVA, Elena, MUKHOMOROVA, Irina |
| Zdroj: |
Turkish Online Journal of Design, Art & Communication; 2018 Special Issue, Vol. 8, p2177-2186, 10p |
| Abstrakt: |
This paper shares the findings from an analysis of the current situation within Russia's tourism sector. Special attention is devoted to investigating the special nature of the activity of the nation's travel agencies. The study owes its relevance to the fact that, despite being quite a promising sector, Russia's tourism industry is, nonetheless, not currently infusing as much revenue as it should into the nation's budget, failing to exert a sufficient amount of influence on the national economy. Russia's tourism business is currently in a stage of its structural reformation and institutional making and the formation of relevant intrasector, intersector, and foreign economic relationships. The development of market relations in the area of tourism implies working out new approaches to the managing, strategic planning, and organizing of marketing activity in tourism organizations. The study has helped identify some of the key trends in the development and discrepancies in the operation of Russia's tourism market. The authors have systematized a set of relevant sources of information on the external and internal environment which serve as a basis for making managerial decisions, structurized a set of factors influencing the activity of tourism firms, determined the degree of significance of uncontrolled factors, and finetuned the categorial apparatus used to conduct marketing research. The paper also analyzes some of the latest views of the essence and content of managerial technology, particularly in the area of marketing. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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