| Abstrakt: |
The article discusses about the impact of TV commercials on economic future. with so bright a future, is willing to mortgage its wonderful prospects for slight immediate advantage. The mortgaging is being done by the acceptance of high-pressure, scarcely credible, and scarcely honest advertising that observes the rules of the 1870 pitchman, and practically nothing else. The TV code, subscribed to by all networks, suggests time standards for good advertising practice which limit presentation of commercials to a maximum of six minutes an hour for evening time and to seven minutes an hour during day or late night hours. |
