Strategic Marketing in the Customer Driver Organization (Book).

Autor:	Sivaramakrishnan, Subramanian
Předmět:	STRATEGIC planning NONFICTION
Zdroj:	International Marketing Review; 2004, Vol. 21 Issue 1, p124-126, 3p
Abstrakt:	Reviews the book "Strategic Marketing in the Customer Driver Organization," by Frank Bradley.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu