| Autor: |
Godis, Nataliia, Nilsson, Jan Henrik |
| Předmět: |
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| Zdroj: |
Current Issues in Tourism; Oct2018, Vol. 21 Issue 15, p1690-1709, 20p |
| Abstrakt: |
The study explores divergent representations and cultural identity in a historically contested landscape. The first form of representations includes politically amended place marketing. It is analysed how public discourse on a city’s development and regeneration articulates inscriptions of local authorities to pursue political-economic agendas. The second form of representations is diaspora’s imaginary of a pedigree place that derives from genealogical research and travel. In this way, genealogy enables counter-memories to uncritical marketing and ‘alternative’ voices in recast of local history. A contested landscape is conceptualized through politics of past to reflect stakeholders’ present-day concerns. The empiric study is conducted in Lviv, a city with complicated past and national identity due to shifting powers. The fieldwork comprises the ongoing marketing campaign in Lviv launched in connection to the Euro-2012, and the Polish, Jewish and West-Ukrainian diasporic representations. The findings show how the nationalistic and the Eurocentric meta-narratives embed the identity discourses of Lviv official élite, and how diasporic texts suggest a genre of resistance to the marketing scripts. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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