| Autor: |
Torabi Farsani, Neda, Saffari, Babak, Shafiei, Zahed, Shafieian, Armaghan |
| Předmět: |
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| Zdroj: |
Journal of Heritage Tourism; Oct2018, Vol. 13 Issue 5, p381-394, 14p |
| Abstrakt: |
Literature is a cultural component and literary niche tourism is a novel strategy for preserving and transferring literature heritage. This research has four major purposes: (1) to discover why Shiraz can be a destination for promoting literary tourism in Iran; (2) to identify strategies for stimulating this niche tourism; (3) to measure travel agents’ awareness of literary tourism; and (4) to investigate the attitude of travel agent managers towards this niche market. The results illustrated that travel agents are interested in the literary tourism development and they have a high interest in offering and organizing literary tours for tourists, but they are not familiar with this concept. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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