THE IMPORTANCE OF SALES PROMOTION.
| Autor: | MAQUEDA LAFUENTE, FRANCISCO JAVIER, LAFUENTE, JAIME GIL, VILA OBLITAS, JOSÉ ROBERTO |
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| Zdroj: | Decision Making Systems in Business Administration - Proceedings of the Ms'12 International Conference; 2012, p237-250, 14p |
| Databáze: | Complementary Index |
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