| Autor: |
NGWU, Ukam Ivi, ARUKU, Kalita Joseph, EJISHIE, David Atianabeshe, INYALI, Peter O. |
| Předmět: |
|
| Zdroj: |
International Journal of Communication Research; Jan-Mar2018, Vol. 8 Issue 1, p66-72, 7p |
| Abstrakt: |
The present economic challenges in Nigeria has worsened media struggle for survival. Nigerian mass media are constantly engaging on unnecessary praisesinging of members of the political class and propagating campaign of calumny and negative media coverage on perceived opposition members of the political structure. This elitist dominance and hegemony of media contents in Nigeria has continued unabated without recourse to their watchdog role as members of the fourth estate of the realm. This has resulted in having the mass media working and serving only the interest of the members of the ruling class in the society while the interest of the common man are being jeopardised, neglected and ignored. This paper adopted the political economic theory which indicts the mass media in the production, reproduction and legitimating ideas of the members of the ruling class who in most cases have the economic capacity to own, control, sponsor advertisement and foot the bills needed for the production and distribution of media to its consumers. This paper concluded that economic influences are greatly responsible for the distorted media contents we get in our mass media today and as such, advice media consumers to exercise due care in the course of consumption. The paper recommended government intervention in the media sector by injecting funds to help reduced these economic influences and encourage an independent media. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
