| Autor: |
Shipkova, Olga, Vdovenko, Zinaida, Efimova, Natalya, Shushunova, Tatyana |
| Předmět: |
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| Zdroj: |
International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM; 2016, p689-696, 8p |
| Abstrakt: |
Students' irrational choice of any educational program leads to a decrease in performance due to the forced adjustment of its volume, depth and content. Such irrationality is predictable. Behavioral economics of education enables us to understand and avoid such a suboptimal result. We use behavioral economics achievements to influence the students while choosing master programs and design the process of study in such a way so as to assist in achieving better results even with a random choice. Furthermore, behavioral economics tools help to keep the student body to the final stage of the master program and take into account the professional interests of each student during the studying process. The nudge can direct people to a more conscious approach of decision-making by eliminating some of the unconscious effects or bring people to the automatic use of certain standard heuristics. We adopt the MINDSPACE methods of influence to the context of a master program choice. Moreover, the tools, which influence the behavior of students in order to maintain the student body and to achieve high educational results, are developed basing on the analysis of the behavior model. We use the framework of Fogg's behavior model to analyze three groups of key problems that reduce the quality of a master program development: the problem of attendance, the problem of poor quality assignments and violation of the written assignments and reports delivery deadlines. The tools of influence on key factors in Fogg's model are suggested within each issue. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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