| Abstrakt: |
The Public Relations Committee came into being in 1938 as a service agency of the organization American Sociological Society. It was organized to interpret to the press the articles read before the thirty-third annual convention. Thirty-nine articles were received in advance, carefully read and analyzed from a press viewpoint as well as from the standpoint of the society's public relations problems, and converted into a form that would be readily assimilable by the press. The committee's activities have also embraced widespread advance publicity for the convention, including notes in the local newspapers of participants in the convention telling of their role, and above all the making of special arrangements with science editors for newspapers and newsgathering agencies through correspondence and personal contacts. As a result of its efforts, the committee believes that useful strides have been made towards establishing the society's annual convention as a source for scientific news. The volume of editorials, feature stories, news articles, and radio comments a year ago and the interest exhibited this year by newspaper people suggests that constructive interpretation can be done through the press in this highly controversial professional field. |
