BRANDING OF INFORMATION PRODUCTS.

Autor: Naik, Sadhana P., Shashidhara, K. L., Lokeshappa, H.
Předmět:
Zdroj: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2017, Vol. 37 Issue 2, p164-169, 6p
Abstrakt: Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index