PLEASANT MUSIC'S RELATIONSHIP TO CONGRUENCE, CONSUMER BEHAVIORAL INTENTIONS, UNPLANNED PURCHASE, AND TIME SPENT IN RETAIL AND SERVICE ENVIRONMENTS.

Autor:	Vaccaro, Valerie L., Yucetepe, Veysel, Cohn, Deborah Y., Dunne, James Henry
Předmět:	CONSUMER behavior MUSIC & society MUSIC in advertising SHOPPING RETAIL stores RETAIL industry
Zdroj:	Journal of International Management Studies; 2017, Vol. 17 Issue 2, p35-48, 14p
Abstrakt:	This field research study examines the relationship of pleasant atmospheric music in a variety of retail and service environments with music-retail congruence, consumer behavioral intentions, unplanned purchase, intended shopping time, and actual time spent. Findings showed significant results for two consumer responses. The study provides new theoretical insights about consumer responses to pleasant atmospheric music in retail and service settings. Managerial implications are offered along with future research recommendations. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu